Search Engine Optimization
SEO Overview
Optimizing your web site for search engines is an essential step when marketing your web site on the internet. Your web site should use clean modern coding standards and your text should be expressive. Both visitors and search engines should find your web page copy informative and useful. I assist with a variety of SEO services from fixing broken links to writing meaningful optimized content.
Traffic Monitoring and SEO Reports
I’ll monitor the traffic to your site and report the pertinent data back to you in plain English. You’ll get a better perspective on where your traffic is coming from, what pages are being visited and steps to take to improve your site search engine ranking.
Keyword Research Identifying and implementing proper keywords is vital for all web sites. I’ll figure out which keywords best serve your site by reading over your content and reviewing your suggested search terms. Keyword metrics will be evaluated and the most effective options will be used. I’ll also research your competition so we’ll know exactly what we’re up against!
Content Organization
Your pages will be arranged so search engines can easily digest them and users are able to find your content fast. If needed, your copy will be modified so proper keywords are used and implemented in a logical manner. One thing you don’t want is keyword stuffing in your copy. Improper keyword use typically leads to nonsensical sentences that are difficult for humans to read. This can also cause search engines to mark your content as spam.
Local Maps
If you own or operate a brick and mortar location, adding your business address, telephone number and service offerings to local maps and directories will give your web site a boost in traffic. After a brief verification process your web site will be listed on Google Maps, Bing Local and Yahoo maps. You also receive the added benefit of showing up on many mobile application business directories.
Pay Per Click
To receive instant results from search engine traffic Pay Per Click adverting is by far the best method. Many companies like Facebook and Google offer Pay Per Click advertising solutions. The down side is that paying for each click can quickly get expensive. If you don’t set the right limits and pick the right search terms you could end up paying for a lot of useless clicks.
Design and Errors
One of the most overlooked parts of optimizing your web site for search engines is running properly coded, fast loading pages. I’ll sift through your HTML code to make sure it’s compliant with modern web standards. If not, I will tidy things up! A broken site with error messages or broken links will have a negative impact on your sites search engine results.
Social Integration
Adding social share buttons to your site allows visitors to easily share your web site content with their friends and followers in their social networks. With the recent phenomenon of Google Plus and integration of Facebook in Bing, search engines are starting to use user submitted metrics in their page results more often.
